June 25, 2024

How to list token or coin on Binance?

It’s no secret that token listing is one of the most important stages in the development of your own crypto project, which will determine the price of the asset itself, as well as the demand for the project as a whole. Yes, the listing often plays a much bigger role than the technical idea of the project, its ideas and technologies. No matter how cool the project is, if its token is not traded on the most popular and reliable exchanges, the project itself will get much less attention from the community. 

That’s why everyone without exception, even Memcoin’s founders, strive to sell their token on centralized exchanges, and those with more ambition take a swing at the mastodons like Binance. But in this matter, ambition alone is not enough – if a top-level exchange is chosen, then the requirements for the project will be appropriate. What are they? – Let’s analyze them below.

How to list a token on Tier-1 Crypto Exchange?

So, judging by the information provided by the exchange itself, the first thing you need to do is fill out several forms, specifying the required data:

  • Project name and token;
  • Token ticker;
  • The valuation of the project at the last investment round;
  • The direction of the project’s development;
  • Percentage of tokens allocated to the community;
  • Listing type: Megadrop, Launchpool, Direct Listing;
  • TGE (Token Generation Event) date;
  • Team details;
  • The benefit of the listing for Binance itself;

And many other important questions. If you are interested, you can find the form at the link. In addition to this form, Binance also has a number of requirements, including not writing to the CEO, regular updates on project development status, customer focus, having “at least a minimum viable product”, and so on. 

As you may have noticed from the words “regularly report the status of project development”, the application is very likely to be rejected for one reason or another: improperly filled out form, improperly executed documents, insufficient metrics, wrong promotion strategy, and so on. “Needless to say, the process of gathering documents for the listing application alone is a major stressor for the project team?” – Rhetorical question. 

For this reason, many projects acting alone do not seek approval of their application, which significantly reduces the chances of a negative outcome in the future. However, in addition to personal participation in the process, projects can use the services of consultants who specialize in assisting with listing on major exchanges. By the way, there are relatively few such projects on the market, and those that can really help in this matter for a reasonable price are even fewer.

In general, using the services of specialized agencies has a number of advantages:

  1. The agency team knows the “inside” of many exchanges;
  2. The agency can negotiate more acceptable terms than those initially offered by the exchange;
  3. Constant consultation in the process;
  4. Avoidance of common mistakes that lead to listing rejections;
  5. Provide additional services such as market making and marketing.

Therefore, if you are thinking about creating your own project and uploading a token to an exchange, or if you already have a finished product with a token that you want to place on one or another platform, you should definitely consider the option of using an agency to minimize the likelihood of a potential rejection. 

Listing.Help is your key to fast listings

Our agency specializes exclusively in the listing process and provides related services in the form of market making, consulting, strategic investments and marketing. In more than seven years of experience, we have worked with: 

  • Tether Gold and Tether EURt;
  • Shiba Token;
  • TON;
  • Syscoin;
  • The Root Network;
  • Bitscrunch.

And this is by no means a complete list – our portfolio includes more than 2000 projects that have saved more than $220 million with our services. During our existence, we have established partnerships with top exchanges, including Binance, ByBit, OKX, HTX, Gate, MEXC, KuCoin, as well as launchpad platforms such as DAO Maker and Polkastarter.

We’ve helped hundreds of projects list or launch tokens on any of the above platforms, and we know how to help place a token just for you. 

What do we offer? 

Getting Started

To get started, we will conduct a free consultation where we will evaluate your project, match it to the criteria of your chosen exchange or offer a pool of platforms where you could place your own token based on our analysis. If we decide to work with you, we will sign a contract and start preparing your token for listing. 

Listing Preparation and Document Collection

During this process, we take care of all negotiations with exchanges, helping you with form filling if necessary. In addition, we assist with all paperwork to ensure that the token you are launching is not subject to regulation by regulators in any jurisdiction, including the U.S. Securities and Exchange Commission (SEC). 


We can help you develop a positioning strategy for your project or develop a strategy from scratch to present it in the best light to exchanges. If needed, we can also make strategic investments or help you raise funds from our partners to add weight to your project.

Elimination of deficiencies that may prevent listing on the exchange 

If your product is not yet ready, but you need to be listed as soon as possible to meet your obligations to investors or for other reasons, we can help you finalize and complete your product for listing on the major exchanges.

All of these steps, not including the time required to complete your project, will take no more than 7 business days. Once all the above steps are completed, we go directly to negotiations with the exchanges through our own partner channels and negotiate listing within a few days.

 According to our statistics, 84%, i.e. at least 1260 projects, have received an approved response from the exchanges and our cooperation has resulted in a successful listing. At the same time, we can continue our cooperation after the listing.

Post-listing project support 

As mentioned above, in addition to listing support, we also provide the following services

  • Market making – maintaining trading volume with the help of our market making team and zero commission accounts from exchanges. In addition, if required, we can provide full liquidity management. We can also help you choose a reliable market maker, we know which ones are good.
  • Marketing – Launching advertising campaigns among influencers to maintain interest in your project as main, as well as launching various reward campaigns both from the exchanges themselves and from your project, if there is such an opportunity from your side.We provide full marketing support for the best project launch;
  • Legal services – helping with preparation all documents needed for project launch, as well as with company registration and licenses;
  • Advisory services – assistance in developing a roadmap and further development strategies for your project.

Important: If required, these services can be provided before, during and after the listing.

What else should you know about working with Listing.Help?

  • We don’t take commission from project, we receive it from exchange after successful listing;
  • We offer token listing out of the queue;
  • We provide personal contact with top management of exchanges;
  • We help to receive additional bonuses from exchanges for free;
  • We provide lifetime support after listing 24/7 on any questions and issues happening.

To request a free consultation, please follow the link and leave your contact information and our staff will contact you.


As you may have realized from this article, listing a token, even on major exchanges like Binance, is an extremely complicated process. At the same time, this process is not something extraordinary and impossible if you know all the intricacies and pitfalls or if you contact knowledgeable people.

Our task as an agency is to protect you from common mistakes, provide comfortable conditions of cooperation and individual approach to achieve the best result in the form of a successful listing and project success in the shortest possible time.