Binance Listing Requirements and Criteria 2025 (Full Guide)

Introduction

Getting listed on Binance — the world’s largest cryptocurrency exchange by trading volume — remains a major milestone for any blockchain project.
A Binance listing can instantly increase a token’s visibility, liquidity, and trust in the market.

However, reaching that stage is far from simple. Binance maintains one of the most selective listing processes in the crypto industry, focusing on transparency, innovation, and compliance.

This guide explains Binance’s 2025 listing requirements and criteria, the internal evaluation process, and what every project should know before applying. Whether you are launching a DeFi token, a GameFi project, or a new blockchain infrastructure, understanding these criteria can significantly improve your chances of success.

What Are the Binance Listing Requirements?

Binance applies both quantitative and qualitative requirements when assessing projects. The process evaluates not just tokenomics or market metrics but the project’s fundamentals, long-term value, and contribution to the ecosystem.

1. Legal and Compliance Readiness

Binance ensures full regulatory compliance.

• The project must be legally incorporated with transparent ownership.
  
• Founders and team members must pass KYC/KYB verification.
  
• The project must comply with AML and counter-terrorism standards.
  
• No ties to scams, rug pulls, or illegal fundraising.
  

2. Smart Contract and Security Audits

All smart contracts must undergo professional third-party audits (CertiK, Hacken, Quantstamp, etc.).
Audit reports are required to show no critical vulnerabilities. Binance may also conduct an internal technical review for extra validation.

3. Tokenomics and Utility

Projects should demonstrate real-world token utility — not just speculation.
Binance favors:

• Sustainable distribution and supply models;
  
• Real use cases (governance, staking, access, or utility);
  
• Transparent vesting and treasury management.
  

4. Liquidity and Market Demand

High liquidity is essential for trading stability. Binance reviews:

• Organic trading volume on CEXs and DEXs exchanges;
  
• Market capitalization and investor sentiment;
  
• Community size and engagement.
  

5. Active Community and Transparency

A strong, open community is a positive indicator.
Projects should maintain:

• An active community with many users on X, Telegram, and/or Discord.
  
• Regular updates and AMAs;
  
• Clear, public leadership.
  

Binance Listing Criteria Explained

While requirements show minimum standards, listing criteria determine final approval.

1. Innovation and Technological Value

Binance favors innovative projects — those introducing new blockchain solutions, interoperability, or scalable DeFi products.

2. Product-Market Fit

Tokens must solve real problems and show measurable traction (users, partners, transactions).

3. Transparency and Team Reputation

A transparent, experienced team with a public roadmap is crucial.
Projects with open founders and clear milestones are more likely to succeed.

4. Ecosystem Contribution

Projects that integrate with the BNB Chain ecosystem or Binance products (Launchpool, Wallet, Alpha) often receive priority review.

5. Financial Sustainability

The project should have stable funding for long-term liquidity, development, and marketing.

How to Apply for Listing on Binance in 2025

Step 1: Submit the Application

Go to the Binance Listing Application Portal and submit your project profile, documentation, and audit reports.

Step 2: Due Diligence

Binance performs internal KYC, technical, and compliance checks.

Step 3: Communication

If shortlisted, Binance contacts the team directly for more data and interviews.

Step 4: Integration Testing

Technical compatibility with Binance APIs, wallets, and trading systems is verified.

Step 5: Approval and Listing

Approved projects are publicly announced and added to Binance Spot, Futures, or Launchpool. It depends on what has been agreed.

For a more detailed step-by-step explanation of how to list your token on Binance, you can read our full guide. 

Need Professional Assistance with Your Binance Listing?

If you’re planning to list your project on Binance but are unsure where to start or worried about making a mistake, we recommend reaching out to Listing.Help — the leading crypto exchange listing agency.
We help blockchain projects prepare for Binance’s strict listing requirements, select the most suitable exchanges, and build a tailored go-to-market strategy.

Our experts know exactly what Binance looks for. Thanks to our direct contact with exchange representatives, including Binance, the listing process with Listing.Help is on average 5 times faster than applying independently. We also help projects secure better listing terms, avoid unnecessary costs, and significantly increase their chances of approval.

If you have any questions, our team is ready to provide a free consultation and explain every step of the process.

Key Factors That Increase Approval Chances

1. Strong liquidity support and market making plans.
   
2. Transparent third-party audits.
   
3. Active community growth across multiple regions.
   
4. Real-world utility and consistent progress updates.
   
5. Positive public reputation and security compliance.
   

Common Reasons for Rejection

• Weak documentation or missing audits.
  
• Poor or speculative tokenomics.
  
• Low trading or social activity.
  
• Non-compliance with laws or KYC.
  
• Anonymous or unverified team.
  

Projects can reapply after 6 months once issues are fixed.

Tips for Getting Listed on Binance in 2025

• Conduct a legal review before applying.
  
• Prepare detailed audit reports and make them public.
  
• Plan sufficient liquidity provision.
  
• Focus on product quality, marketing, and community growth.
  
• Keep consistent and transparent communication.

Conclusion

Getting listed on Binance is one of the most competitive achievements in the crypto industry — but it’s also one of the most rewarding. Projects that combine strong fundamentals, transparent tokenomics, security, and community trust have the highest chance of success.
A Binance listing can boost liquidity, investor confidence, and global visibility — but only if the process is executed professionally and with full preparation.

If your team wants to increase its chances of getting listed, save time, and avoid costly mistakes, consider working with Listing.Help.