How to List a Token or Coin on Binance.US: Step-by-Step Guide

Listing a token on Binance.US provides a project with the opportunity to enter the regulated US cryptocurrency market and attract the attention of a wide audience. The platform operates in accordance with US law and pays special attention to compliance with KYC and AML standards. The listing process on Binance.US is completely different from Binance.com, as the exchanges operate in different jurisdictions and use their own evaluation procedures. This guide will describe in detail how to apply for listing, what documents you need to prepare, and how the due diligence stage works before the token is listed.

Why Binance.US?

Binance.US is an independent cryptocurrency exchange designed to operate within the framework of U.S. regulations. It functions separately from the global Binance.com platform and complies with FinCEN requirements as well as anti-money laundering and counter-terrorism financing standards. This structure ensures transparency, security, and regulatory trust for both users and projects.

The platform focuses on retail and institutional investors who value compliance and legal clarity in their trading activities. Binance.US supports a limited but carefully selected range of tokens, each undergoing internal evaluation for liquidity, reputation, and technical readiness. This selective approach reduces risks for users and strengthens the exchange’s position as a trusted U.S. market participant.

For blockchain projects, listing on Binance.US provides access to a regulated and liquid trading environment with direct U.S. dollar pairs. The exchange maintains banking integrations, offers secure custody solutions, and upholds a high level of operational transparency. These factors make Binance.US an appealing venue for teams aiming to establish a credible and long-term presence in the U.S. crypto market.

Ways to list on Binance.US

Binance.US uses two primary approaches to listing assets: the standard project-driven application process and the proactive listing process, which can be initiated by the exchange itself. In the standard route, a project completes the Listing Questionnaire and provides all required documentation for evaluation. This approach suits teams that are ready to undergo the full review and communicate directly with the listings department.

The proactive listing process is an internal mechanism where Binance.US identifies and reviews promising assets on its own initiative. Selection is based on market demand, liquidity, community interest, trading performance, and the token’s regulatory status in the United States. Binance.US may publish a list of assets under consideration to gauge public feedback and transparency.

This model enhances visibility for both the exchange and users, allowing the community to anticipate potential listings. For projects, inclusion in the proactive review indicates recognition of their market potential and can accelerate the evaluation timeline.

Listing Requirements on Binance.US

Before applying for listing, a project team must ensure that its token meets Binance.US technical, legal, and operational standards. The exchange performs a detailed review of documentation, technical data, and compliance aspects to verify the project’s reliability and transparency. Detailed guidance and the application form are available on the official Binance.US Listing page. Submitting complete and well-structured information can significantly speed up the review process.

A key part of this process is due diligence — a comprehensive evaluation that includes analysis of the project’s tokenomics, legal standing, smart contract audit, and team transparency. This review helps Binance.US confirm that the asset is secure, legitimate, and compliant with U.S. regulatory expectations. More details can be found in the official Digital Asset Listing Questionnaire for Developers.

Key preparation components:

• Project documentation: whitepaper, tokenomics, roadmap, team information.
• Smart contract audit results and token technical specifications.
• Legal proof of company status and asset ownership.
• Token distribution and vesting details.
• Links to the official website, social media, and public profiles.

Due diligence checklist 

Due diligence is a comprehensive review process conducted by Binance.US to verify a project’s transparency, security, and regulatory compliance before listing. During this stage, the exchange team reviews project documentation, smart contract audits, tokenomics, legal status, and the public reputation of the team. Providing accurate and complete information is essential, as missing details can delay the evaluation.

Preparation mini-checklist:

• Whitepaper and tokenomics (distribution model, vesting, token utility).
• Links to the official website and active social media channels.
• Team contact information and legal entity details.
• Smart contract audit report and contract address reference.
• Documents confirming KYC and AML compliance. 

Technical readiness

Technical readiness is one of the key factors considered during the listing review. Binance.US verifies whether the token is deployed on a supported network and compatible with existing trading pairs listed in the Supported Crypto Networks and Trading Pairs section. The exchange also checks smart contract integrity, supply and decimals accuracy, and overall integration feasibility within its trading infrastructure. 

Compliance & legal basics

Binance.US enforces strict standards for legal transparency and compliance with U.S. regulations. Project teams must confirm their company’s legal status, demonstrate no sanctions exposure, and complete full KYC verification. Tokens should not fall under securities laws or state-level trading restrictions. Projects that fail to meet compliance requirements or have unclear ownership structures are not eligible for listing consideration.

How to submit an application: Listing Questionnaire on Binance.US

To start the listing process, a project must complete the official Listing Questionnaire form. This form is used by Binance.US to collect detailed information about the project’s tokenomics, technology, and legal standing. It is available on the Binance.US website and is a mandatory first step for all listing applicants.

Step-by-step guide:

1. Prepare the documentation package.
   Gather all materials including the whitepaper, tokenomics, smart contract audit, legal documents, and links to the official website.
2. Access and complete the Listing Questionnaire.
   Fill out the form on the Binance.US website, providing key details about the project, its objectives, token, and supported blockchain network.
3. Verify contact details and submit the form.
   Use an official corporate email and accurate contact information. Once submitted, the form is forwarded to the Binance.US listings team for review.
4. Undergo preliminary review and due diligence.
   The exchange may request additional data or documents to confirm the accuracy of the submission and ensure full compliance.
5. Await a decision and proceed with integration if approved.
   If the project passes review, Binance.US will contact the team to coordinate technical integration and listing announcement.

The main thing to understand is that submitting a questionnaire does not guarantee listing — the decision is made after completing all checks and risk assessment.

Timelines, fees and communication 

The review timeline for a Binance.US listing depends on the complexity of evaluation, completeness of the submission, and project readiness. In most cases, the process may take several weeks to a few months. A well-prepared and transparent documentation package helps shorten the due diligence and integration stages.

Listing fees are determined on a case-by-case basis. Applicants should carefully verify the authenticity of any correspondence or links to avoid phishing attempts or data compromise.

The community role

Binance.US actively considers user interest when evaluating new listing candidates. The Listing Request feature, available through the website and mobile app, allows users to suggest tokens they would like to see added to the platform. This information helps the exchange measure market demand and set priorities in its asset review pipeline.

While user requests do not guarantee a listing, strong community support can increase the likelihood of a token being added to the “under consideration” list. The feature also promotes transparency by showing which projects attract the most attention from users. For developers, active community engagement serves as a signal of genuine demand and project relevance.

Next steps after listing

After a successful listing on Binance.US, it is essential for the project to maintain visibility, continue active marketing efforts, and communicate consistently with its community. Teams are encouraged to publish press releases, educational posts, and regular updates to reinforce user engagement. Binance.US often supports joint AMA sessions and promotional activities that help increase brand awareness and build trust around the token.

Liquidity management is another key focus after listing. Projects may work with a reliable market maker to ensure stable spreads and consistent trading volume. Monitoring post-listing metrics such as trading activity, wallet distribution, and community feedback allows the team to optimize performance and strengthen its long-term partnership with Binance.US.

Common mistakes that cause listing delays

Projects often face listing delays due to common mistakes during the submission process. Below is a list of the most frequent issues identified by Binance.US:

• Inconsistent information.
  Data in the application does not match what is published on the website, whitepaper, or social channels.
• Missing smart contract audit.
  The exchange requires verified audit reports to ensure code safety and technical transparency.
• Incomplete legal documentation.
  Key company details, brand ownership proofs, or licenses are missing.
• Weak or unclear tokenomics.
  Token distribution, vesting schedules, and utility descriptions are poorly defined or absent.
• Confusion between Binance.US and Binance.com.
  Some projects submit forms to the wrong jurisdiction or reference incorrect domains.
• Unrealistic timing expectations.
  The review process can take several months, and there is no way to accelerate it officially.

To prevent these mistakes, projects can use the help of agencies such as Listing.Help.

Conclusion

Listing on Binance.US is more than a technical procedure — it is a comprehensive evaluation process that takes into account legal transparency, technical readiness, and community engagement. Projects are encouraged to prepare documentation in advance and carefully review all requirements to prevent delays or incomplete submissions. Successfully completing due diligence builds trust and lays a solid foundation for long-term growth in the U.S. market.

Binance.US remains one of the most trusted exchanges for projects seeking to operate within a regulated and secure ecosystem. Preparation and transparency are the key factors that increase the chances of a successful listing and sustainable partnership with the platform. For teams that need professional guidance Listing.Help provides expert support with documentation, due diligence, and communication throughout the Binance.US listing process.