June 28, 2024

How to list token or coin on CoinBase?

Listing a token is one of the most important stages in the process of creating and developing a crypto project, after which the project gains integrity and provides new utilities and opportunities to its users, such as staking and delegation, management and voting, distribution of drops and other incentives.

At the same time, the choice of exchange also partially determines the further reputation of the project, the price of the token, its demand, and other metrics that are important to any backer. As a rule, most of the community is used to the fact that there is the following set of exchanges

  • Tier 1 – Binance;
  • Tier 2 – OKX, ByBit, KuCoin, Kraken;
  • Tier 3 – Mexc, Gate, BingX, BitGet.

The others enjoy some popularity, but are not as active in the market. However, many people forget about one of the largest exchanges in the world – Coinbase, which can boast a daily trading volume of over $2 billion. Yes, it is not 

comparable to the volume of Binance, but still the exchange occupies a leading role, especially in the United States. It is not for nothing that Coinbase is a custodian trusted by the world’s largest funds, such as Blackrock, which holds not only $BTC, but also its own ETF iShares Bitcoin Trust. By the way, as of January 2024, Coinbase Custody held over 90% of all spot bitcoin ETFs.

Another big plus in Coinbase’s piggy bank is its successful IPO in 2021, when its shares began trading on the NASDAQ exchange. As you can see, this platform has a lot of authority, respect and is in demand by the leading and richest investment funds. For reference, one of Coinbase’s founders later created his own investment fund called Paradigm, which became one of the leading funds in the cryptocurrency sector.

“So why is it that Coinbase doesn’t get much of a look-in when it comes to high-profile listings?” – The answer is one word – regulation.

Let us remind you that Coinbase is under the jurisdiction of the United States, where one of the largest and most serious regulatory organizations – the Securities and Exchange Commission (SEC) – is located. This body, until recently, was critical of all cryptocurrencies, calling them securities and commodities, including claims and even lawsuits against Coinbase management. In one of the lawsuits, the Commission called $SOL, $ADA, $MATIC, $NEAR and several other altcoins securities and demanded their delisting from the exchange.

As a result, listing on Coinbase is one of the most complicated processes, as U.S. regulatory laws are among the strictest in the world. In addition, the rules of the exchange itself are strict.

For example, here are some important factors that Coinbase emphasizes and that may affect the final decision to list your asset:

  • The [project] development team or [token] issuer made a statement that the asset was an investment or security, and that users would receive price appreciation or dividends from holding the asset;
  • The initial tokens were distributed through a token sale;
  • The platform associated with the asset lacks a real or supportable use.
  • The application doesn’t include information on UBOs (Ultimate Beneficial Owners), executives, or key individuals associated with the project.
  • The source code is private or, for Ethereum projects, not verifiable through Etherscan. Without access to source code, an auditor or security engineer cannot easily analyze the token’s behavior, precluding high-confidence reviews and causing significant delays.
  • The asset never received a security audit from a reputable auditing firm, especially if the code is complex or novel

In addition to these points, the exchange has a broader set of requirements that are not always possible to meet, especially if the project team is inexperienced and undertaking the listing process for the first time and alone.

If you are confident in your abilities, you can always fill out the Coinbase form and start the process of listing your token yourself. In the first step, you will need to provide the following information

  1. Contact information
  2. What network is your token built on?
  3. What standard do you use?

As you can see, to successfully list on a centralized exchange, especially Coinbase, you need to meet the criteria, be legally savvy, have good intentions, and act carefully. Still, it is possible to be rejected due to trivial inexperience and basic mistakes. It is for such complicated procedures that projects turn to us for help in organizing all the processes.

How Listing.Help can help you?

Our agency specializes exclusively in the issue of token listing on centralized exchanges and all aspects related to this process. Our clients include those that have successfully listed and are currently trading on Coinbase: Parsiq ($PRQ), Propy ($PRO) and others.

In addition, we have a track record of over 2000 assets that have been successfully listed on all types of exchanges. If you are interested in listing on Coinbase, we can provide you with comprehensive assistance. 

Listing on CoinBase – Step-by-step guide

Getting Started

The first step is a free consultation where we evaluate your project and compare it to Coinbase’s criteria. Then we indicate what aspects should be improved and what aspects should be removed, if any. In case we start working, we conclude a contract and proceed directly to the preparation for listing. 

Listing Preparation and Document Gathering

During this process, we take care of filling out the applications, correcting your information if necessary. In addition, we assist with any paperwork required to ensure that the token you are launching is not subject to regulation by the regulatory authorities in a particular jurisdiction, in particular the Securities and Exchange Commission.

The US Securities and Exchange Commission (SEC), as this is a specific point for Coinbase, without which your project is unlikely to be approved.

To accomplish this, we bring into the process our legal team, which has significant experience in dealing with such matters. We connect them directly with you to achieve the best possible outcome. By the way, the SEC is constantly changing the rules, which requires extra attention and speed in completing certain documents.


We can help you develop a positioning strategy for your project or develop a strategy from scratch to present it in the best light to the exchange. If necessary, we can also make strategic investments or help you raise funds from our partners to give your project more weight, but remember that your project must already look strong to be listed on Coinbase, as the process of listing on this exchange is an extremely serious, responsible and complex process.

Project Completion

If your product is not yet complete, but you need to list on Coinbase as soon as possible to meet your obligations to investors or for other reasons, we will help you finalize and complete your product to achieve a positive outcome.

All of these steps, not including the time required to complete your project, will take no more than 7 business days. Once all the above steps are completed, we go directly to negotiations with the exchange through our own partner channels, after which we receive a response within a few days.

According to our data, if everything is done strictly in accordance with our recommendations and the rules established by the SEC and Coinbase, your project will pass the listing process on that exchange without any problems.

Post-listing project support 

As mentioned above, in addition to listing support, we also provide the following services

  • Market making – maintaining trading volume with the help of our market making team and zero commission accounts from exchanges. In addition, if required, we can provide full liquidity management. We can also help you choose a reliable market maker, we know which ones are good.
  • Marketing – Launching advertising campaigns among influencers to maintain interest in your project as main, as well as launching various reward campaigns both from the exchanges themselves and from your project, if there is such an opportunity from your side.We provide full marketing support for the best project launch;
  • Legal services – helping with preparation all documents needed for project launch, as well as with company registration and licenses;
  • Advisory services – assistance in developing a roadmap and further development strategies for your project.

Important: If required, these services can be provided before, during and after the listing.

What else should you know about working with Listing.Help?

  • We offer reasonable prices, often lower than competitors for a smaller set of services;
  • We offer token listing out of the queue;
  • We provide personal contact with top management of exchanges;
  • We help to receive additional bonuses from exchanges for free;
  • We provide lifetime support after listing 24/7 on any questions and issues happened.

To request a free consultation, please follow the link and leave your contact information and our staff will contact you.


As you may have noticed from this article, listing a token, even on major exchanges like Coinbase, is an extremely complicated process. At the same time, this process is not something extraordinary and impossible if you know all the subtleties and pitfalls or if you turn to knowledgeable people.

Our task as an agency is to protect you from common mistakes, provide comfortable conditions of cooperation and individual approach to achieve the best result in the form of a successfully completed listing in the shortest possible time.